Tag Archives: author brand

Articles, Blog, Craft, Opinion, Writing and Publishing

About This Writing Stuff…

This month, we begin with author marketing and branding with Good Story Company’s Michal Leah. From there, Anne R. Allen weighs in on the value of blogging vs Substack (and newsletters in general).

These days, of course, we can’t avoid the digital elephant in the room known as AI, especially as related to copyright infringement. Check out the latest on that from The Authors Guild and Sidebar Saturdays.

We conclude our lineup with a variety of fantastic articles covering such topics as crafting effective dialogue and unforgettable opening scenes to exploring your character’s taboos and writing compelling inner conflict. Enjoy!

DIY Author Marketing 101 by Michal Leah

Substack Newsletters vs. Blogging: Should Authors Quit Blogging and Join Substack by Anne R. Allen

No One Buys Books by Ellie Griffin

Authors Guild Supports Groundbreaking Bill to Create AI Transparency Between Creators and Companies 

Big Tech’s Disregard for Authors: AG Responds to Tech Companies Harvesting Books 

Artificial Intelligence Generated Work – Copyright Protection and Infringement by Matt Knight

Why Should I Bother with an Outline? by Kristen Overman

Dig Into Your Character’s Taboos by Kathryn Craft

Labeling Your Dialogue by Chris Winkle

Shaping the Sound of Your Dialogue by Chris Winkle

Pacing Your Dialogue by Chris Winkle

Avoid, Persevere, Endure, Fight: 4 Goals for Unforgettable Opening Scenes by Ayesha Ali via Jane Friedman

Upmarket Fiction: Everything You Need to Know by Louise Tondeur

Why Trains Make the Perfect Thriller and Mystery Setting by Debbie Babbit

How to Write Compelling Inner Conflict by Angela Ackerman via Jane Friedman

Articles, Blog, Opinion, Promotion

Endless Self-Promotion? No Thanks.

This article from Vox speaks to a concern I’ve had for several years about promoting your “brand” as an independent author or creator of any kind. The TL;DR version is that you need to be ubiquitous on social media, especially on TikTok, if you want to build an audience and sell your product.
I don’t know about anyone else, but I cannot carve out time to make an endless stream of videos and still manage a writing schedule, high-stress FT job, marriage, a home, my health, and soon caring for an aging parent. I’m only one person already stretched thin across five or six social media platforms, maintaining a website and a YouTube channel that I can barely keep current.
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From the article:
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“The labor of making TikToks — and if you want to reach the most people in the shortest amount of time, TikTok is pretty much the only place to go — requires both tedium and skill. You’ve got to get used to the app’s ever-evolving editing features, understand the culture of the platform, make yourself look presentable but not too presentable or risk coming off as inauthentic, prepare for and practice what you’re going to say, but again, not too much. And you’ve got to do it again and again and again, because according to every single influencer ever, the key to growing your audience is posting consistently.
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More than that, you’ve got to actually spend your time doing this stuff on the off chance that the algorithm picks it up and people care about what you have to say. You’ve got to spend your time doing this even though it’s corny and cringe and your friends from high school or college will probably laugh as you “try to become an influencer.” You’ve got to do it even when you feel like you have absolutely nothing to say, because the algorithm demands you post anyway…
You’ve got to offer your content to the hellish, overstuffed, harassment-laden, uber-competitive attention economy because otherwise no one will know who you are.”
It’s discouraging and demoralizing to know that even if you produce high quality books, art, or music, it means nothing unless you work yourself to exhaustion clamoring for attention on the shitshow dumpster fire that is social media.  Good luck to us all.
Articles, Blog, Craft, Opinion, Writing and Publishing

About This Writing Stuff…

This week, take some lessons in suspense from the master himself, Alfred Hitchcock.

Speaking of lessons, Amy Wilson and Anne R. Allen offer advice about writing effective dialogue while Maggie Smith teaches us several ways to make our secondary characters stand out. Over at Mythcreants, Chris Winkle discusses passive voice and how to create a story outline.

The nice folks at Good Story Company show us how to build a better author website and at BookBub, it’s all about promotion and crafting a captivating book description.

All that and a little more. Enjoy!

Using Dialogue Tags Effectively by Amy Wilson

Electrify Your Thriller with These Tips from the Master of Suspense, Alfred Hitchcock by Dana Isaacson

Writing Under a Pseudonym by Good Story Company

How to Write a Book Description: Tips from BookBub Editors by Lauren Aldrich

What Fiction Writers Should Know About Passive Voice by Chris Winkle

How to Outline Your Story by Chris Winkle

From Sidekick to Scene-Stealer: Making Your Secondary Characters Memorable by Maggie Smith

Who Should Be Telling This Story? by Jeanne Kisacky

9 Common Dialogue Problems and How to Fix Them by Anne R. Allen

10 Author Websites and Why They Work by Good Story Company

12 Fantastic BookBub Ad Designs Promoting New Releases by Shailee Shah

25 Authors Running Fantastic Book Promotions on Instagram by Shailee Shah

Articles, Blog, Craft, Opinion, Writing and Publishing

About This Writing Stuff…

This week, Deb Caletti offers reliable tips on unreliable narrators while Chris Winkle explains the importance of planning character arcs. Emma Lombard and Carol Van Den Hende discuss developing a marketing plan and creating an author brand, respectively.

At the Write Practive, Jeff Elkins provides six critical steps to creating a good villain and J.D. Edwin gets back to basics with four foundational skills for writing fiction.

Claire Armitstead delves into the growing theme of climate fiction (cli-fi) and if you’re struggling to write the perfect ending to your novel, the folks at NaNoWriMo might be of help.

All that and a little more. Enjoy!

8 Tips to Writing Unreliable Narrators by Deb Caletti

How to Develop a Marketing and Promotion Plan as an Indie Author by Emma Lombard

Don’t Cheat Your Reader by Mae Clair

Keeping it Real—or Not: Fact and Fiction in the Novel by Carol Goodman

Planning Character Arcs by Chris Winkle

How Twitter Can Ruin a Life by Emily VanDerWerff

Stories to Save the World: The New Wave of Climate Fiction by Claire Armitstead

Selling Foreign Book Rights – How Authors Generate International Income by Matt Knight

How to Write Good Fiction: 4 Foundational Skills and How to Build Them by J.D. Edwin

How to Write a Villain – 6 Scenes Your Story Needs by Jeff Elkins

8 Mistakes to Avoid While Writing the Perfect Ending to Your Novel from the NaNoWriMo Blog

The Myth of Quality vs Quantity in Publishing by Kristina Adams (podcast)

What is Author Brand and How to Craft Yours by Carol Van Den Hende